If you want more of the family law cases worth having, and fewer of the ones that clog up your intake for free advice or a $2,000 retainer, you’re in the right place.
Right now, somewhere in your city, a woman is sitting in her car outside her house at 10:40 at night.
She’s got her phone in her hand. Her husband is inside.
She has already decided she’s leaving.
So she types something into Google.
Maybe it’s “how do I protect my assets in a divorce.”
Maybe it’s “can he take my kids.”
Maybe it’s just “family lawyer near me.”
And then she picks someone.
Not the best lawyer. Not the most experienced one. Not the one with the trophy case of wins.
She picks whoever shows up first and looks like they understand what she’s going through.
That’s the whole game.
But!
Here’s the thing most agencies get catastrophically wrong with family law.
They chase volume.
They’ll come back to you in month four and show you a chart, and the chart goes up, and you’ll feel good about it, and your intake will be full.
Full of people wanting free advice.
Meanwhile, the cases most family law firms actually want, the high-net-worth divorces and complex custody cases, are no where to be seen.
Rankings are not the product. Neither is traffic. Or even calls.
Signed cases are the product.
So we at Dominate Marketing do it backwards.
We start with the matters you want more of, whether that’s high-asset property division, complex custody, relocation, trusts, de facto disputes, whatever pays your bills best.
Then we work back to the exact searches those people type before they ever call anyone, and we build pages that answer them better than anyone else in your market.
That’s how you get more the cases you want, rather than being a free family law advice hotline.
